Evaluate 4

From what I think after I saw the film opening my group had created, I think it is target specifically at Thai teenagers and male adults as I had did some research in evaluation number 3. I think it would also attract to those people whom interested in Thai dancing or Thai cultural. However considered as whole world it would be a niche market of audience.

The film we made is based on many movies combined together mixing bits and bits each one plus our ideas and things we want to show that represent Thailand from our point of view. Moreover most of the movies we use as an inspiration are Thai movies. Thai thriller and horror movies are mostly based on women’s life until they passed away and their spirits that affect the people who are alive. Most of the time that the ghost mess with the people are because of something they have in common, such as, boyfriend, their hair, their clothes (second handed), their cars, their habitats or shelters and the symbolism that represent them in some ways, it could be types of tree or flowers. These are the most common things that happened to relate with the spirit of the past away people in Thai movies. I found Thai films quite successful with uses of protagonist and the symbolism of objects.

As you can see, we had use the flower as well in our opening and it is our main objective. Talking about the mainstream blockbuster, it might not as much as Hollywood but I am very sure that it is a mainstream blockbuster to Thai audience and Thailand. In Thailand it is not as expensive or as fantasy as Hollywood it is just a movie that everyone watch them a few times and still like it and not bored and talk about it everywhere in the country, even when the DVD comes out it is still popular. Surely, the producer have to receive a lot of profit from it, if it is very good then it will be send out too other countries in Asia, mostly sent out to China (it happened before in the past).

The following pictures are the movie that had gone crazy in China and distributed by a distributor company call GMM Grammy.

On the left is Chinese version and on the right is Thai version.

The picture above this sentence is also another  picture from the same movie. This time there is something different, on the right is an original picture that is made and promoted by the film but on the left it is a picture of a group of people who tried to post the same as the original.
These is how much the Chinese people love our movie.
However this movie is a comedy romance it does not have anything to do with my film.

As my teacher said, “different types of film get distributed in different ways”. By this it could be Blockbusters (mass market) or smaller films (movies exhibition, film festival) or even online downloaders.

For the film that my group had created I think it matches with the smaller film as if it is for the film festival or exhibition or for online only. I do not think that it is suitable with the blockbusters since we are new to the production and we still need to be improve on many things therefore blockbuster is not a good idea it might just be a waste of money. On the other hand if we keep improving and learn it more, one day we might be able to produce a blockbusters.

There are a few ways we could advertise our film nowadays, on the internet, social networks, billboard, posters, television, magazines and a lot more but to make it safer and guarantee that the producers or production company will make it well known for sure is to establish the film to the film distributor. If their product have pass the standard of the company they will advertise it for the production company so basically the production company will be hand free from advertising expenses by this it also safe cost for the producers. On the other hand the produces might not get 100 percent profit from what they make because the distributors will take part of the profit.

From my point of view I don’t think our group will need to use film distributor we are not even a filmmaker company. I think we should just advertising it by send out trailers on the internet, YouTube and social network, I think that is enough.

 

 

GMM Grammy is one of the biggest distributor companies in Thailand, with the help from this company my film might be improved and publish in a better place as in cinema or more well known. The film might get awarded if it is very good or get to be shown in Thailand ceremony conferences. With the company’s marketing strategies, they might bring us to success not only domestically but might also be globally.

One another important factor of part of advertisement is seasonality, seasonality are when sales of product are affected by the changes in season. For thriller and horror movies I think it would be most appropriate if we release them in October where Halloween start since people will be participating and have inner feeling about this type of spirit anyways therefore I think it is more appropriate. It would help people to be more interested in the film too since it matches the theme of what is actually happening.